[PDF] Logo Modernism download

Logo Modernism by Jens Muller

• Logo Modernism
• Jens Muller
• Page: 432
• Format: pdf, ePub, mobi, fb2
• ISBN: 9783836545303
• Publisher: Taschen America, LLC

Logo Modernism

Ebook to download free Logo Modernism by Jens Muller PDB PDF FB2 English version 9783836545303

Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

Logo Modernism | Logo Design Love
Authored by Jens Müller, this TASCHEN publication brings together approximately 6000 trademarks, focused on the period 1940–1980. Logo Modernism from Taschen. | Modular 4
Logo Modernism from Taschen. phpThumb_generated_thumbnailpng Over the last seven years, Jens Müller has been collecting and  soda. | Logo Modernism | Bücher und Magazine online kaufen
Logo Modernism - This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6000 trademarks, focused on the period  All Good Logos Are Modernist Logos, Really - Writely Designed
Caption: All the logos are what Müller has deemed Modernist, Caption: A hallmark of good Modernist logo design is the mark's ability to work  A Look at Modernism in Logo Design - CreativePro.com
A new book—Logo Modernism—by Jens Müller set to be released in November showcases the best of modern corporate logo design.

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